I had the pleasure to work with Batool on a consumer insight project for one of our key brands. Batool's deep appreciation for consumers and her analytical capabilities brought the project to a very exciting outcome. Batool is certainly someone who can make the difference.
Batool offers a unique, psychodynamic perspective to qualitative research that sets her apart and ahead of other consumer research providers. Her ‘Empathy’ paradigm and 5Keys diagnostic module deliver brilliant consumer perspectives, compelling ideation sessions that empower, refine and focus... more
Batool and her team have been working with me and my client, InterMedia, for over five years on a wide range of research projects. They have always provided a top quality service, even for some very challenging research briefs. As a small agency they provide a bespoke and personal approach that is very much appreciated. I will be continuing to work with Batool throughout 2009 and hopefully beyond.
I have hired Batool on various projects for various companies. She is extremely passionate about the projects she works on and delivers more than what you expect. Deep analysis at the psychological level allows the business team to present the brand in a richer way-more connected to the consumer. Very professional and just a pleasure to work with. I would highly recommend Batool.
It is a real pleasure, indeed a rare one, to note the work of my colleague, Ms. Batool Batalvi, for her collaborations with me in those softer, insight-areas of qualitative research.
Through her ethnographies, in-depth interviews and 5Keys organizing principle in qualitative insights, Batool has inspired and guided my work...
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Batool Batalvi started SB&B Marketing Research in 1996, at her family’s ancestral home in Model Town Lahore.
Over the years, Batool used her clinical experience to pioneer a unique psychodynamically oriented approach to research, communication and strategy. Her techniques for project ideation, conceptualization and interpretation have won international acclaim in diverse markets.
Currently, she is heading the firm with offices in Canada & Pakistan - and works with partners, around the globe.
Many of our clients who worked with us years ago still work with us today... We were however forced to leave our ancestral home and office in Model Town…Well, that’s another story.
(office address)
258 – A, New Muslim Town,
Lahore, 54000
Pakistan
+92 (42) 35832662 / 35832668
(office address)
33, Charles Street, E
Suite#4001
Toronto, ON M4Y 0A2
(+1) 416.417.4559